You find resources that list Xs, and there's usually either an author or some process for submission, but you don't have to beg for links. The first one is best of keyword. I wanted to share something with you that has been really powerful for the businesses we've been working with in the last year or so about building community. The answers to all these questions and more await you in this week's Whiteboard Friday. Moz Pro Your all-in-one suite of SEO essentials. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges. Browse MOZ's product catalog and select the items you want to include in the gift box. Important information architecture best practices. Create one-to-one redirects. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. Click on the whiteboard image above to open a high resolution version in a new tab! Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. No sign-up or registration is required. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Well, guess what? You can use the hash in the URL. The one thing any good marketer appreciates more than a mention of their brand is a link back to their own domains. For example, if you rank position #3 for a term with 1,000 monthly searches and position #1 for a term with 100 monthly searches, you would do the following math to get SOV: Keyword 1: Position 3 CTR 9. It's hard to foresee a lot of benefit to your hard work creating content when you don't have much of a following, and even if you do, scaling that content creation is difficult for any marketer. What I've seen sometimes is oh, man, it could save me tons of time if I just use a wildcard and redirect all of these pages to the homepage or to the blog homepage or something like that. 4) Optimize for the medium. Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday. First off, when you have an issue, let's say you've got a piece of content that you know you want to create, a topic you know you're going to address that topic. Number one, always create one-to-one redirects. First, go to Google Adwords. At MozCon, I explained how link building is hard, it takes time and can be very tough for most of us. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. But still, we are lucky that not provided is only 90% of your Google search traffic. Now, we've built hundreds of these over the years at Aira. Pete from Moz here. In this week's Whiteboard Friday, get a refresher on what faceted nav is and. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. Structured data can be used in many different ways, such as using Open Graph markup to specify a Facebook title and description, or using SQL to query a relational database. For a variety of reasons, some authors—no matter how well. Link Building | Whiteboard Friday. The overall ease-of-use of Moz Local is the main selling point for me. Start your free 30-day trial today!2. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web developers, who have very, very limited time,. This is that really tough experience that many, many SEOs go through where, essentially, you're putting a lot of effort into improving your rankings, improving your content, improving your keyword targeting,. Both sessions and users are collected slightly differently. How to do it. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Google measures these kinds of things. The Moz Story Moz was the first & remains the most trusted SEO company. . , review stars for product ratings)Duplicate content can present three main issues for search engines: They don't know which version (s) to include/exclude from their indices. htaccess to fix the non-to canonicalization issue:Click “View Settings”. Now, this is an awesome tactic to use for link building. Follow our complete guide to setting up GA4 in Chapter 1 of this guide. Using this beginner's guide, we can follow these seven steps to successful SEO: Great user experience including a fast load speed and compelling UX. Pursue engagement, number one rule. This Playlist is made up of all the Whiteboard Fridays that have been created by the amazing Moz team! Be sure to check them out on Google+ here: Build a story tracker from your report findings. To do SEO you really only need 3 things to get started: a website, your brain, and data. I'm Cyrus Shepard. Here at Moz we gathered our wits (it didn't take very long) and created a new quiz to test our SEO knowledge. In your website's internal search bar, type the word "seo" and click. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Let's examine how Google determines these results and what factors go into influencing them. "Link Reclamation. Click the button so that its setting is “On”. Thirty-five percent for position one gets us about 2,300 clicks a month or 27,000 clicks a year. This week, we're talking about advanced on-page optimization. Tom Mansell. So there's a bunch of stuff that you just need to set up around a website. He wanted to know, since he's working on a content strategy, working. Live & Dare's Benefits of Meditation (ranks for Meditation Benefits) Short-form evergreen content and articles. org. To that end, in today's Whiteboard. Hit “Save Profile. These videos not only attract a lot of attention from SEOs around the world, but also attract a significant number of links, embeds, and social shares; therefore increasing site traffic for Moz. wikipedia. Part 1: Beginner’s Guide to Data Storytelling for Digital Marketing Consultants and Analysts - Elements, skills, and components of action-provoking data stories. This week, Minimum Viable SEO. In advance, you want to create some kind of personal or fake Twitter account that you can do some testing on. D. This is that really tough experience that many, many SEOs go through where, essentially, you're putting a lot of effort into improving your rankings, improving your content, improving your keyword targeting, earning those links and mentions and social signals, user and. Step 1: You will see the number of errors under the Structured Data tab, in the "Search Appearance" category. The tricky part was referencing it for MOZ_GMP_PATH so tests could use it, since we need an absolute filesystem path. 3 Important Google Updates to Understand — Whiteboard Friday. If you haven't added the remarketing search snippet to your site, you'll want to select "Define a list of visitors by placing a new tag on your site. I highly. So in reality, the average return on investment in SEO for an e-commerce company is about $2. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Okay, I get it. It also gives your ideas room to grow with an infinite canvas designed for pen, touch, and keyboard. 6. All you do is add an exclamation mark at the start. Making your FAQ page work: integrate, analyze, monitor. Around the office we have looked at dozens of examples of companies that do video presenting or teaching, and then I realized that I watch a great example of high-quality online video every week: Whiteboard Fridays! They look and sound fantastic! Moz team, what are you willing to share re: the setup you use? Whiteboard Friday | Content Marketing. Or you can play it in the player. That is a very rough rule. Compare SEO Products Lighting is the most important aspect of our setup. Sometimes you've got a situation like this. My name is Alisa Scharf. 10am. Blog posts and those could have regular updates or be republished on a regular basis. 10 Tactics to Improve Blog Readership. Whiteboard Friday | SEO Reporting. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. Click on “Get Google Authorization Code. STAT SERP tracking and analytics for enterprise SEO experts. We're a digital marketing agency specializing in paid media, SEO, and content marketing, and I'm really, really excited to be here today to. This week we're going to chat about on-page SEO, keyword targeting but beyond keyword targeting into all the realms of the things that we need to optimize on an individual URL in order to have the best chance of success in the search engines in 2016. We've included some of our favorite episodes here, and find. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. These days, with everyone working remotely, they can help bring office members together. Monitor in. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Google vs. This week Tom Critchlow from Distilled talks about the suggestions he has given to SEOmoz to improve our Google Analytics setup. This Whiteboard Friday delves into the pros and cons of targeting top ranking sites for links, and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page 1 of. The first one is basically looking for links that come from your own name, your brand name, your domain name potentially, and the names of the founders or people who run your company. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. g. Video Transcription. When Rand Fishkin, former Wizard of Moz and Grand Poobah of the digital world, asked if I was interested in filming the first ever data visualization / storytelling Whiteboard Friday, I casually said I’d have to check my schedule, and- um, no. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. This will show all external backlinks. Firstly: Behavior > Site Content > All Pages > Paste in your URL. runtests. Here is what you will add to your . Just add _gaq. Search Engines | Whiteboard Friday | Advanced SEO. Engagement rate is not reverse UA bounce rate. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday. Click "Campaigns". In here, you'll see the basic fallback settings that Magento has that you can use for SEO purposes. . g. com). Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about how to choose a domain name. This week we're going to chat about being intentional about the content investments that you make. We've got a great program set-up and expect a fantastic turnout (oh yeah, there'll be a party too). It's not a high bar, a high barrier to entry to say you need good, unique content. Check out the first episode on ' How SEOs and Developers Can Work Better Together ' and the last episode on ' How SEOs and UX Designers Can Work Better Together '. People are scared for a number of reasons; they worry that linking out could: Harm their reputation. Hey, Moz fans. I would urge you to design generally with the searcher in mind and if you can fit in the business goal, that is ideal. GPT, of course, stands for generative pre-trained transformers. 4. And when you get out on stage, it'll change from an experience of feeling like something you want to do to something that you're crazy excited to do. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Now, whether you celebrate Christmas or not, my family is Jewish, at least ethnically, but we still love Christmas. We wrote the blog on SEO — literally. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. I'm Cyrus Shepard. As of this filming, both tools still exist. In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. Moz was the first & remains the most trusted SEO company. It's arguably the most important part of the link building process—and also the most grueling. There's one mention in the Research Tools section. htaccess to fix the non-to canonicalization issue: Click “View Settings”. Click on “Authenticate” and choose your site’s profile from the list provided. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. Now this is particularly important because otherwise it can lead to doom. The 55 Best Free SEO Tools: When doing professional SEO, paying for premium tools is typically worth it. Raise your local SEO visibility with complete local SEO management. 75 for every dollar that you spend. Moz 158,434 followers 2y Report this post Internal links can be extremely powerful, but many SEOs don’t know how to leverage them. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy: 21 full-length videos from some of the brightest minds in digital marketing. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Create a workflow/process to keep an eye on dev changes and catch things early. Welcome to Whiteboard Friday. Then I could choose, okay, these keywords all look good, check, check, check. C. Pete, your friendly neighborhood marketing scientist here at Moz, and I. 1) Too many messages on a medium. One of my favorite things about Whiteboard Friday is the genius reuse of time and content. 15 SEO Best Practices for Structuring URLs. This setting controls whether a user can share the whiteboard in a meeting. Here's the amazing thing, though — 51% of search results have at least one. It's really easy to do in Keyword Explorer at Moz. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to spot threats. By doing so, you can safeguard your organic traffic while also safeguarding your entire website. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. Log File Analysis 101. Move beyond campaigns. To get started you will need to set up a GA4 property and install your Google tag on your site using a GA4 Configuration Tag or the json tag. You use that subdomain to segment the language and country targeting. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value. This can easily be fixed in your . If you are in the local space, you're going to want to check out Google Maps, which can send a tremendous amount of traffic. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Moz was the first & remains the most trusted SEO company. Organic, it's something between about 47% and 57% of all searches result in an organic. One of those features is Audiences, which many people may only be using for their ads. It's in the new Search Console, previously Fetch and Render. Configure custom events (if needed. org, de. Go from basic to a more advanced content strategy with Azeem in this Whiteboard. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. In this week's edition of Whiteboard Friday with Tom Mansell, you'll learn how you can get started with SEO forecasting today with just four things! #WhiteboardFriday 36 1. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You can do the same thing with images. What I do is I set up a contest where they write a blog post about guitars and link back to our site in question. Based on a quiz that our co-founder Rand first published back in 2005, at the dawn of electronics and lighter-than-air travel, we now present to you the new and improved SEO Expert Quiz. Engagement rate is not reverse UA bounce rate. But you could also use something like Piwik, or if you're bigger, Omniture. One of the ways we really like to use it at Go Fish Digital is to really have it give feedback on content that we're optimizing. So part one was about how to discover those featured snippet opportunities , part two was about how to target those , and this final one is how to properly monitor and measure the effectiveness of your targeting. So what I see lots of folks doing is they look at a search result or a set of search results in their industry. Gather Your SEO Data. However, many of our client's needs don't seem to be. You, Rand, you're a person who probably is interested in Whiteboard Friday, even though you haven't done that search before on this particular phone. The same content (which only cost a few minutes’ time and an investment in colored dry erase markers) is repurposed. In fact, it can scale. They did recently announce it. That means, then, you. I installed five browser extensions and a bookmarklet on my Googlebot browser. In this Whiteboard Friday, Google penalty and unnatural link expert Marie Haynes shares something a little different: how to earn links that DO comply with Google's guidelines and that can make a real impact for your site. Join Us! By: Amin Forout. Your mileage is obviously going to vary based on your industry and the website metrics that you have to start out with in actuality and your competitive landscape. It's not going to apply to you or to everyone. ) Set up or import conversions. Nonetheless, when you’re an SEO and visiting Seattle you should always make an attempt to visit the Moz offices. (If they got any more TAGFEE, they’d come over and produce the damn things for you. Number two tip, extreme topical relevance. This week I have a special request from one of our users to talk about an SEO checklist for new sites that aren't ranking yet. The Authoritative Content Funnel — Whiteboard Friday. Moz is probably the most famous SEO-focused. Probably driving more traffic than all three of those combined even. STAT. Whatever it is that you can drive people to use your product and really build trust in your product, you want to take advantage of that. In this Whiteboard Friday, Chris Long shows you how. 4. . The fourth and final thing that you need to focus on is optimizing for the medium. This week we're going to chat about something that I really have a problem with in the SEO world, and that is the phrase "good, unique content. You use that subdomain to segment the language and country targeting. Avg. Now, the reason you want to do the multiple tests is because you want to be assured, confident that it was what you changed that did it. Moz Local. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Допис учасника Moz Moz 158 409 послідовників 5міс. Whiteboard Friday. As of this filming, both tools still exist. Consistency is key in the classroom. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Branding | Whiteboard Friday. Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So if you put that little caption down below, underneath your image, that can actually help with the Image Search rankings. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. For some tasks though, a free tool often gets the job done. There have been a few articles that have come out recently on a number of big industry sites around whether SEOs should still be tracking their keyword rankings. "The wonderful world of AI is changing rapidly. 1. I want to make sure I am doing all the right things in the right order, that I have got everything set up, and my website is not yet ranking. I'm Tom Capper, Senior Search Scientist at Moz. Interactive whiteboards like the Vibe Board help workers all across the globe collaborate together on projects. Welcome to another edition of Whiteboard Friday. And so let's compare and contrast the two worlds. Firms that practice SEO can vary; some have a highly specialized focus. The Mobile SEO Stack:. 10:10. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In an article for CMI, Linn suggests using a story tracker to catalog and organize potential content ideas stemming from your research. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand. In this Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms. Moz Links API Power your SEO with our index of over 44 trillion links. " Hentry markup is used with content that needs to be syndicated. It's incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. This week we're chatting about is it possible to have good SEO simply by focusing on great content to the exclusion of link building. 10 years ago. Too much light directly on the Whiteboard will create glare; too little light and. Moz Link Explorer: Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. Ecommerce should pay attention to engines like Amazon or Etsy. I was on an extended trip through the USA late last year, with stops in New York, Las Vegas, and Seattle. Techniques that once worked are now penalized. In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. This is Debbie. I think that this is where we get to take our soft skills to the next level. 4. htaccess file by using mod_rewrite functionality. Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. Don't make assumptions and let the data help you along the way. Whiteboard Friday. Visual Search Optimization — Whiteboard Friday. I have three critical rules, though, if you want to have success with flywheel kinds of marketing. Howdy, Moz fans. Case Studies Explore how Moz drives ROI with a proven track record of success. The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an. I got to organize the Foundry CEO Summit last week in Boulder, Colorado. Option B, of course, being subdomains. What separates a vanity URL from a micro-site URL or a sub-domain URL is that we never show Google that. Go to the bottom, where you’ll find “Site Search Settings”. Their logo, their colors, the association you have, it just becomes background noise. When creating this map, we cluster keywords (put related keywords into groups), so we know exactly what pages to create in terms of landing pages, blog articles, services pages, or collections and products. Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. Keyword 2: Position 1 CTR 34. 25% * 1,000 = 92. Download now. Large Language Models have taken the world by storm in recent months. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. The overall ease-of-use of Moz Local is the main selling point for me. Check it out and come join us. As a special bonus (because I have complete and total control of Whiteboard Friday this week), stick around after the credits and I'll take you on a quick, whirlwind tour of the MozPlex, as so many have asked for. I've created a new website. You build so you never search for another app to solve any problem. Compare SEO Products See which Moz SEO solution best meets your business needs. Eiminate shadows Sounds easy enough, right? Whoa! Don’t get ahead of yourself, kid. They're more likely to link to that than a homepage. Configure Enhanced Measurements. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Beyond performance metrics, research. Specifically, I have five tactics for you that go beyond the traditional "I'm going to put my keyword in the title tag. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This gets tough. First up, from August, small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles. 4. 3. Click on the whiteboard image above to open a high-resolution version in a new tab!Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. Discover the value of Google Search Console for SEO, marketing, and business owners. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. My name is Alisa Scharf. 5. New Releases Get the scoop on the latest and greatest from Moz. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Moz | 158,275 followers on LinkedIn. My Favorite 5 Analytics Dashboards. What I'm going to show you today is not going to be perfect. Moz was the first & remains the most trusted SEO company. Hi. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. That's going to be the one that goes exactly matched in the title and the headline and the URL. Tom discusses why he…The Fundamentals of Crawling for SEO – Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. 1. Know which featured snippet keywords you rank on page one for. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that. Welcome to another edition of Whiteboard Friday. This is Will Critchlow, founder and CEO. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. SEO and paid search are perfect examples. Tom: Howdy, Moz fans, and welcome to British Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. So some of you probably have seen April 11th, Google made this big move. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. I got to organize the Foundry CEO Summit last week in Boulder, Colorado. SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. This is your editable copy. 3. Moz Local Raise your local SEO visibility with complete local SEO management. Moz Data Power your SEO strategy & AI models with custom data solutions. You go in and you take a look at every single tag, every single trigger, and every single variable. But guest posting and guest blogging can. I am the Global SEO Manager at Dialpad. This week we're going to chat about being intentional about the content investments that you make. Whiteboard Friday | On-page SEO | Advanced SEO. Moz Links API Power your SEO with our index of over 44 trillion links. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. Keyword Explorer: The most accurate keyword research tool on the market, explore over 500 million keyword ideas for your site. 2. In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. The Basics of Local SEO. Go to System > Configuration > Design > HTML Head. Click on the whiteboard image above. These suggestions are as easy as adding events to specific user actions or as complex as adding all your domains into one Google Analytics account. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Paid results do strongly impact organic click-through rate, especially in certain queries. In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike. This week, we're going to talk about a topic that I've been seeing coming up in the SEO world for probably a good 6 to 12 months now. So I'm going to take those three to five terms, and I'm going to think about one of those as the primary keyword phrase that I'm targeting. TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app's endless supply of videos. Click on it to open a high-resolution image in a new tab! Try Moz Pro free for 30 days! Video transcription. See moreHow to Create an SEO Forecast [Free Template Included] — Whiteboard Friday. The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results.